Social commerce startup Wantr (wantr.com) comes out of invite-only, takes virtual window-shopping to the next level by updating you on the latest arrivals from your favorite online stores. In addition, the company is announcing a $600K investment led by SEED Capital.
Follow your favorite stores
Online stores add exciting new arrivals all the time, and now with Wantr, you can collect them all in one place. Simply add the stores you want to follow, and Wantr will notify you every time they update.
Co-founder Toke Grøfte explains:
“Before Wantr, I used to visit the same five or six online stores every day to see if they had any cool new sneakers, oftentimes to no avail. We really felt there had to be a better way to stay on top of your favorite shopping sites. What we wanted to create was a fun and simple way for new product arrivals to find you, rather than you trying to find them.”
Any online store, every new arrival
On Wantr, people can add any given category page from stores they want to follow, like “Women’s New Arrivals” from Asos.com or “Kids’ Shoes” from Nike.com. Wantr then keeps a watch on these pages, and immediately lets you know when new products arrive. This makes Wantr the first shopping tool where people can aggregate all the latest arrivals from any online store, in a single place.
Discover amazing stores and products
Not only is Wantr an efficient tool to stay updated on your favorite stores – it is also a great place to discover a world of new ones. Every product on Wantr comes with a “Want” button that lets you save your amazing shopping finds to a personal collection on the site, and as you save things, your friends on Wantr also get to discover them. In this way, the Wantr community comes together to help each other discover new and interesting products from the world’s best online stores.
$600,000 to accelerate product development
The investment is led by SEED Capital, with participation from angel investors including the founding duo behind European fashion bazaar Trendsales. CEO Stefan Bech explains:
“With the investment, we will be able to move much faster. We are bringing additional engineering talent on board and remain focused on building a killer product.”
Screenshot of the Wantr home page for a logged-in user
- Founded in 2012 by Stefan Bech (CEO) and Toke Grøfte (CMO)
- Based out of Copenhagen, Denmark, and counts seven employees
- Featured on This Week in Startups with @jason during alpha test
- Launched to the public in March 2013
For more information, please contact
Stefan Bech, CEO/Co-founder, stefan at wantr dot com, +45 6166 6551
Toke Grøfte, CMO/Co-founder, toke at wantr dot com, +45 2614 9019